Leveraging marketing capabilities into competitive advantage and export...
International Marketing Review, Volume 32, Issue 1, Page 78-102, February 2015. Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this...
View ArticleChallenges in conducting and publishing research on the Middle East and...
International Marketing Review, Volume 32, Issue 1, Page 52-77, February 2015. Purpose – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East...
View ArticleMeasuring innovation capability in exporting firms: the INNOVSCALE
International Marketing Review, Volume 32, Issue 1, Page 29-51, February 2015. Purpose – The development of innovation capability is an important topic for both managers and academics. However, studies...
View ArticleAntecedents of marketing integration in cross-border mergers and acquisitions
International Marketing Review, Volume 32, Issue 1, Page 2-28, February 2015. Purpose – The purpose of this paper is to examine operational-level implementation issues regarding mergers and...
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