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Channel: Emerald Group Publishing Limited: International Marketing Review: Table of Contents
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Leveraging marketing capabilities into competitive advantage and export...

International Marketing Review, Volume 32, Issue 1, Page 78-102, February 2015. Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this...

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Challenges in conducting and publishing research on the Middle East and...

International Marketing Review, Volume 32, Issue 1, Page 52-77, February 2015. Purpose – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East...

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Measuring innovation capability in exporting firms: the INNOVSCALE

International Marketing Review, Volume 32, Issue 1, Page 29-51, February 2015. Purpose – The development of innovation capability is an important topic for both managers and academics. However, studies...

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Antecedents of marketing integration in cross-border mergers and acquisitions

International Marketing Review, Volume 32, Issue 1, Page 2-28, February 2015. Purpose – The purpose of this paper is to examine operational-level implementation issues regarding mergers and...

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